On 11 Aug 2016 strategy of Pochta Bank until 2023 was approved. The authors aim at expanding customer base up to 21 million people, to enter the top-3 leading banks of Russia and to open 26 thousand points of the Bank.
“Pochta Bank” (license of the Central Bank of the Russian Federation No. 650 of 25.03.2016) is a universal retail Bank, formed on the basis of “Leto Bank” (VTB subsidiary). VTB Group owns 50%+1 share of the Bank, subsidiary company “Mail of Russia” – 50% -1 share.
Target customer segments for “Pochta Bank” are Internet customers, payroll customers, pensioners, and small and micro businesses. About half of the target customers are the current users of “Russian Post”, the rest is planned to attract by increasing the quantity and improving the quality of services provided (e.g., the number of ATMs will grow to 8’000 units).
According to the President-Chairman of the Board “Mail Bank” Dmitry Rudenko, the strategy implies the achievement of socially significant results as: “reducing the share of cash payments, providing people in rural areas of modern banking services, increasing financial literacy.