UAZ is planning to expand geography of sales and production within next 3 years. As the result it will increase export share of sales up to 30%, and push export volumes up to 20’000 vehicles per year.
According to Andrey Dorofeev, head of UAZ’s export department, the company is focused on reviving sales volumes at traditional markets in CIS and nearest foreign countries and on entering new markets of far foreign countries, like Mexico, Chili, Morocco, SAR, Indonesia, Malaysia, Thailand, and Filipinas.
Regarding to strategy of export development plan, the plant is working on the following directions:
First, it is adapting UAZ Patriot, Hunter and Pickup models for foreign customers’ demands. E.g., the plant is developing versions for the countries with hot and humid climate. Furthermore, for 2018 – the beginning of deliveries to countries with left-hand traffic, it creates a version with the right steering wheel. Thus, it will allow covering markets such as Indonesia, India, Sri Lanka, Namibia, Botswana, South Africa, Pakistan, Malaysia and Thailand.
Second, it is looking for possibility of establishing local assembly of cars in Iran and Egypt in 2018, as well as creating joint assembly enterprises in Vietnam. These are geographically convenient distribution points will allow to sell products in the neighboring markets of Iraq, Afghanistan, Sudan, Libya, Laos and Cambodia.
Third, development of financial instruments of interstate lending to large corporate customers and of financing foreign distributors. The necessary agreements for deliveries to Belarus were already signed in 2016. Similar arrangement will be achieved in 2017 year for exports in Azerbaijan, Kazakhstan and Kyrgyzstan.
In addition, UAZ will open representative offices in key markets in Latin America, the Middle East and Southeast Asia within next 2 years.