Skoda has opened its first digital showroom in Spain, which could be visited by any client via their own computer, tablet or smartphone. Via video telephony, the ŠKODA consultant takes customers into the showroom and introduces the ŠKODA models live.
Video conference with consultant allows to ask particular questions and see operations of vehicles systems. For example, if you are interested in operation of the infotainment system, the consultant shows them how the cockpit works – thanks to mobile cameras, customers are close to the action.
Werner Eichhorn, ŠKODA Board Member for Sales and Marketing, says – “The consultant in the digital showroom becomes the customers’ eyes and ears. We open up a dialogue with future customers in their usual digital environment and encourage them to visit a ŠKODA dealership and test drive our models in person.”.
The project is only available in Spain now.
Source: Skoda Auto