According to the Research center Effet, on December 19, 2016, the following important and interesting events took place in the Russian automotive market:
manufacturers continue to please the car amateurs with the new models. Kia Motors Rus company has launched the sales of a renewed sedan Kia Cerato. The car is produced in full-cycle mode, with body welding and painting, at the plant of Avtotor in Kaliningrad. Despite the fact it is the new model, the car price has not changed and it costs 952’900 RUR, as the previous version. However, the previous model can still be bought with discounts of up to 70’000 RUR;
A division of General Motors in Russia decided to change its name from General Motors CIS to Cadillac Russia. This decision is explained by the desire to focus on the promotion of the Cadillac brand. These plans are confirmed by the announcement of a launch of a new Cadillac CT6 in Russia in 2017. The company also wants to open dealerships in Rostov-on-Don, Nizhny Novgorod, Kazan, Ufa, Perm, Yekaterinburg, Tyumen. Thus, it will increase its dealer network to 19 dealers;
The commercial production of tires began at the new plant of Bridgestone in the Ulyanovsk region. The plant was constructed from April 2014 to September 2016, and the investments amounted to 12.5 billion rubles. The plant will produce up to 2 million tires per year. If necessary, its capacities allow to increase the production twofold. The official opening will take place in early 2017.