By the end of January 2017 Jaguar land Rover plans to implement virtual reality technology in its dealerships. This innovation allows using the virtual reality helmet to see the external and internal appearance of the vehicle prior to its arrival to the showroom.
There is also a tablet version if customers want to remind themselves or obtain more details when talking through options with the retailer.
Jaguar Land Rover will roll out the VR Experience across more than 1’500 retailers in 85 markets, localised into 20 languages. The company will implement it with each new vehicle launched during 2017, starting with the all-new Land Rover Discovery 5.